Park Plaza Hotels Limited owns, leases, develops, manages and franchises primarily full service four-star, four-star deluxe and contemporary lifestyle hotels in major gateway cities and regional centres primarily in Europe. The majority of the Group's hotels operate under the Park Plaza® Hotels & Resorts Brand (part of Carlson), over which the Group has exclusive rights in 56 countries in Europe, the Middle East and Africa, or art'otel®, a brand which Park Plaza fully owns.
Through it strategic partnership with Carlson, one of the world's largest travel and hospitality companies, Park Plaza Hotels has access to Carlson's powerful reservation and distribution system, airline partnerships with 23 airlines, loyalty programmes such as Club CarlsonSM for guests and Look To BookTM for travel agents and cross-selling opportunities.
The Group currently has 25 Park Plaza hotels and art'otels, with 5,508 rooms in operation. New projects under development include Park Plaza Nuremberg, art'otel amsterdam, art'otel london hoxton and a mixed-use development in Pattaya Bay, Thailand.
Park Plaza also part owns Arenaturist, one of Croatia's leading hospitality companies, and operates 8 hotels and 5 apartment complexes (with a total of 2,868 rooms) and 7 campsites in Istria, Croatia. Park Plaza is in the process of renovating and rebranding two hotels to reopen in 2012 as Park Plaza Histria Pula and Park Plaza Verudela Pula.
Park Plaza's shares are admitted for trading on the main market of the London Stock Exchange (Standard Listing).